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What Is Personal Branding? Here’s The Complete Personal Branding Strategy
Written By – Prachi Gautam
From virtual assistants, coaches to artists, from YouTubers and freelancers to entrepreneurs and business owners, everyone is making efforts to create a strong personal branding. Without wasting your valuable time let's dive in and understand What Personal Branding is?
It is all about how you promote yourself, self-branding is a combination of your unique skills, expertise and experiences that you want the world to see in you. Business folks use personal branding to differentiate themselves from other people.
In this digital marketing world, where small action is going viral on social media, self-branding has become more conscious because how people are taking your profile and how the media is portraying you is not in your hand. But the main question is why you need to do personal branding and how it can make an impact.
So personal branding allows you, to let people see you in the way you want them to via highlighting your strengths and the passions. It helps people to understand you better, it expands your reach using different platforms.
You need to create a strong personal brand if you want to be considered influential and stand out from the crowd.
Bonus Tip To Build Personal Branding
1. Frame your Brand Mission Statement
A well-crafted brand’s mission statement helps you to achieve goals from the present state to where you’d like to be in your future. I've a generic structure for the mission statement "I help ___ do ___." Let's take an example, “We help people to gain WORK FROM HOME opportunity through Content Writing and Blogging, help businesses to sky-rocket their sales through Social Media Marketing.
2. What Makes You Unique?
Let's do self-examination, all you have to think is if you'll be a world-class expert what would that be? Do competitor analysis and observe how you will differentiate yourself from the market. Your brand should reflect why you're different from others on the basis of values, passions and beliefs.
3. Define The Benefit You're Providing To Your Audience
You have to take care of your audience, the better you understand you will develop customer centric products or services. Consider things like What are they struggling with, and how can you help? A great brand always gives a clear reason to customers Why they should choose you.
4. Develop Website
Having your domain is essential these days, buy your domain name (ex- www.gautampragya.com), you can prefer GoDaddy or BlueHost. There are some best free website builders like Wix or WordPress. Develop website with your own menu based on your category like About Us, Contact Us, Home and Services.
5. Build Your Social Media Presence
Ideally, you will need to focus on promoting your work on social media platforms like Facebook, LinkedIn, Twitter, Instagram and Pinterest. It will help you expand the social network and get traffic from different channels.
Bottom Line
You need to get aware of your personal branding and ensure that you are projecting the right image of yourself. As long as you're creating a positive image there'll be greater chances of growing your business at the highest pace. These are the strategy I have followed to attract my giant followers in just a few months. What is your experience of personal branding? I would love to know.
“Personal Branding is what you do and how your brand is helping customers that makes who you are.”
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Reading Book – Little Early Readers (Volume 1)
My 3 Year daughter can read. Yes! you read it right & a lot of you were so much interested in buying this Reading Book – Little Early Readers (Volume 1) which I had made for her so here you go… Get the book in PDF form so that no matter where you live you can access and start teaching reading ASAP. You can take prints of those pages keep it in page protector, binder & start teaching English Reading journey Today!! Preview Of Book: https://online.flipbuilder.com/nnxl/wlwr/ (Only a few pages have been added for security reasons).
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Get Worksheets For 3-4 Years Old Here
As so many of you were so much interested in buying worksheets for your preschool kids I have got a permanent solution. Go ahead Pay & Get PDF in Email Id within 24 Hours. I have provided Instructions too in that PDF on how to use it. Enjoy Click Here To Pay In INR
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Get Worksheets For 2-3 Years Old Here
As so many of you were so much interested in buying worksheets for your preschool kids I have got a permanent solution. Go ahead Pay & Get PDF in Email Id within 24 Hours. I have provided Instructions too in that PDF on how to use it. Enjoy! To Pay In INR Pay Here
To Pay in any other currency or USD Click Here
Shifting To Distance Learning Will Bring New Opportunities & Open A New Door To Students
Written By: Prachi Gautam
During this period of uncertainty where the world is dealing with the COVID-19 pandemic, it has been reported that in India more than 32 crore students have been affected by the nationwide lockdown. But distance learning is still opening the undiscovered gate of opportunities for the students.
Online learning is preparing you for the all-new brave world. It has already changed the way we approach learning, building knowledge skills. If you are still not convinced, here are the pack –
Building Independency
Children working independently on personal projects, assignments, and learning and exploring new ideas via videos, google pages, contents, blogs where they don’t be afraid to jump in!
To gain knowledge, grow their education, build their own skill-set, and self-confidence. They’re improving the capability to absorb and implement the new processes.
Accessibility & Mobility
Remote Learning eliminates all obstacles, allowing individuals across all over the world to perform the courses or training they’re interested in. Online education is giving students the chance to study at any place and at any time, also to them who are either physically or psychologically unable to be present in a classroom can now continue their educational development through online courses.
Re-connect Record and Revise
Remote learning brings the all-new idea where a student can reconnect to the individual to solve the problem, record the session, and can read the content an unlimited number of times, also they can revise it later for better performance. It is also a blessing for non-traditional students who work in a day job and take care of their families while still continuing to learn and grow to get that degree or training for new vacancies in their fields.
Upgrade metrics.
Online Learning platforms provide a more effective learning management system where you can maintain and track your progress and feedback. It is much easier to spot time via planner and study results, which are later measured and improved through necessary changes.
Cost-effective
Students will be studying from their own place and free from paying travel expenses. E-education also reduces the cost of textbooks. The complete study materials can be accessed online, without any kind of restrictions. distance learning courses and modules can be retrieved and updated N number of times, unlike textbooks that need to be reissued and re-bought.
Quick Learning
It saves time as a student or teacher does not need to travel to the venue and you can continue online study at your place. Students can define their speed of learning instead of following the other students of any group or class.
Finding Career Of Interest
Here so many options are available at your fingertips, where you can parallelly approach your career and take time to research your opportunities, compare them against one another, and consider how each will affect your current schedule and lifestyle with all pros and cons.
Encapsulating
Being a full-time YouTube, website Content creator we have balanced our work lives and that could not be possible without online courses. Not only this but soon we are coming up with our personal online courses. Isn’t it exciting?
Opening doors through remote learning where anyone can thrive!
Behind every successful person is a substantial amount of coffee! & courses!
You’re just one click away from the enormous Tips and Trick –
Connect On IG: Gautam Pragya Gautam Prachi