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Personal Branding Strategy by Prachi Gautam
Posted on August 20, 2020 by pragya gautam

What Is Personal Branding? Here’s The Complete Personal Branding Strategy

Written By – Prachi Gautam

From virtual assistants, coaches to artists, from YouTubers and freelancers to entrepreneurs and business owners, everyone is making efforts to create a strong personal branding. Without wasting your valuable time let's dive in and understand What Personal Branding is?

It is all about how you promote yourself, self-branding is a combination of your unique skills, expertise and experiences that you want the world to see in you. Business folks use personal branding to differentiate themselves from other people. 

In this digital marketing world, where small action is going viral on social media, self-branding has become more conscious because how people are taking your profile and how the media is portraying you is not in your hand. But the main question is why you need to do personal branding and how it can make an impact.

So personal branding allows you, to let people see you in the way you want them to via highlighting your strengths and the passions. It helps people to understand you better, it expands your reach using different platforms.

You need to create a strong personal brand if you want to be considered influential and stand out from the crowd. 

 

Bonus Tip To Build Personal Branding

 

1. Frame your Brand Mission Statement

Personal Branding Mission Statement by Prachi Gautam

A well-crafted brand’s mission statement helps you to achieve goals from the present state to where you’d like to be in your future. I've a generic structure for the mission statement "I help ___ do ___." Let's take an example, “We help people to gain WORK FROM HOME opportunity through Content Writing and Blogging, help businesses to sky-rocket their sales through Social Media Marketing.

 

2. What Makes You Unique?

Let's do self-examination, all you have to think is if you'll be a world-class expert what would that be? Do competitor analysis and observe how you will differentiate yourself from the market. Your brand should reflect why you're different from others on the basis of values, passions and beliefs.

 

3. Define The Benefit You're Providing To Your Audience

Benefit Your Customer personal branding

You have to take care of your audience, the better you understand you will develop customer centric products or services. Consider things like What are they struggling with, and how can you help? A great brand always gives a clear reason to customers Why they should choose you.

 

4. Develop Website

Having your domain is essential these days, buy your domain name (ex- www.gautampragya.com), you can prefer GoDaddy or BlueHost. There are some best free website builders like Wix  or WordPress. Develop website with your own menu based on your category like About Us, Contact Us, Home and Services.

 

5. Build Your Social Media Presence

Self-Branding Through Social Media by Prachi Gautam

Ideally, you will need to focus on promoting your work on social media platforms like Facebook, LinkedIn, Twitter, Instagram and Pinterest. It will help you expand the social network and get traffic from different channels.
 

Bottom Line

You need to get aware of your personal branding and ensure that you are projecting the right image of yourself. As long as you're creating a positive image there'll be greater chances of growing your business at the highest pace. These are the strategy I have followed to attract my giant followers in just a few months. What is your experience of personal branding? I would love to know.

 

“Personal Branding is what you do and how your brand is helping customers that makes who you are.”


 

CategoriesBlogging, Content Writing, EDUCATIONAL, HACKS, Learning, SELF GROWTH Tagsgautamprachiblogs, gautampragya, gautampragyastrategies, gautampragyayoutuber, prachigautam, prachigautamwriter

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countless time I have said that yeah I will post a countless time I have said that yeah I will post about House Tour, but trust me I promise every day to film it to myself & break it too due to new unexpected thing coming everyday.... But NEW homeschooling video (5 Tips for new homeschooling moms/ Parents) is up & Link is in bio 
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Fun fact: Few days after our marriage we had visit Fun fact: Few days after our marriage we had visited to this particular place (ground & little mango farm behind it with has some broken wild animals statues ) for Some quiet time with my side of family & Today I took Nirvi to here for play time & she loved it so much.... 

❤️I would love to visit here with @nimishpatel88 & take a family picture of 3 of us soon... 

Aaah I can’t wait for this day to come ❤️ 

& Yeah I am looking so myself 😅 in 2nd picture (thanks to Nirvi)

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#feelingnostalgic #indianvillage #indianvillages 
#indianvillage 

#villagelifestyle #villagelife🏡 #villagelove #villageliving #gautampragya #villagelife🌿 #farmlifebestlife #farmlifestyle #farmlife🚜 #farmlifeisthebestlife #indianfarmer #indianfarmers #madhyapradesh #madhyapradeshtourism #madhyapradeshdiaries #madhyapradesh_ig #mummaanddaughter
VACATION MODE — Glimpse of Non fancy life in #in VACATION MODE — Glimpse of Non fancy life in #indianvillage India.... We are Proud 👩🏻‍🌾 Farmer family
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#indianvillages #villagelife #villagelifestyle #villagelife🏡 #villagelove #villageliving #gautampragya #villagelife🌿 #farmlifebestlife #farmlifestyle #farmlife🚜 #farmlifeisthebestlife #indianfarmer #indianfarmers #madhyapradesh #madhyapradeshtourism #madhyapradeshdiaries #madhyapradesh_ig
😊It’s NOT True... Traditional way of cooking 😊It’s NOT True... Traditional way of cooking happens very rarely in our house in Village. We have LPG gas Other modern facilities at home but it is always so nice to share the Authentic a Village life which we experience little bit every single day that’s why I had shared this video with you on my YouTube channel link is in the bio if you want to watch out the full video... 

#villagelife #villagelife #villagevibes #villagevideo #indianvillage #indianvillages #indianvillagelife #gautampragya
Glimpse Of How Nirvi is spending her Vacation in # Glimpse Of How Nirvi is spending her Vacation in #indianvillage (our native in Madhya Pradesh State).... It definitely is not the same as we are not able to meet our relatives & all but we are very blessed with BIG HOUSES, OPEN SPACE, CATTLE, ORGANIC FOOD, FARM & more 😍
:
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:
:
#indianvillages #villagelife #villagelifestyle #villagelife🏡 #villagelove #villageliving #gautampragya #villagelife🌿 #farmlifebestlife #farmlifestyle #farmlife🚜 #farmlifeisthebestlife #indianfarmer #indianfarmers #madhyapradesh #madhyapradeshtourism #madhyapradeshdiaries #madhyapradesh_ig
I am treating my dry & damaged hair with NATURAL I I am treating my dry & damaged hair with NATURAL INGREDIENTS like hibiscus 🌺 & Tulsi leaves & process has been explained in the video, I hope you get help from it..

🌱India is a land of Ayurveda and we love natural treatment 

🙌🏽please let me know in the comments section what are the remedies that you do for damaged and dry hair

:
:
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#hairtreatment #naturalhairtreatment #ayurveda #ayurvedichaircare #haircaretips #naturalhaircare #gautampragya #naturaltransformation #dryhair #dryhairproblems #dryhairtreatment #damagedhair #damagedhaircare #dryanddamagedhair
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gautampragya06

countless time I have said that yeah I will post a countless time I have said that yeah I will post about House Tour, but trust me I promise every day to film it to myself & break it too due to new unexpected thing coming everyday.... But NEW homeschooling video (5 Tips for new homeschooling moms/ Parents) is up & Link is in bio 
:
:
:
:

#gautampragya #homeschoolingmomma #homeschoolingtips #homeschoolingmum #homeschoolingtoddlers #homeschoolingmama #homeschoolinglife #homeschoolinspiration #homeschoolteacher #homeschoolideas 
#homeschoolday #homeschoolkid #homeschoolkids #vancouvermoms #vancouverbloggers #homeschooled #homeschoolpreschool #homeschoolcollective #homeschooling #mombloggerindia #momblogging #indianmom #indianmombloggers #indianyoutubers #homeschoolblogger #homeschoolblog
Fun fact: Few days after our marriage we had visit Fun fact: Few days after our marriage we had visited to this particular place (ground & little mango farm behind it with has some broken wild animals statues ) for Some quiet time with my side of family & Today I took Nirvi to here for play time & she loved it so much.... 

❤️I would love to visit here with @nimishpatel88 & take a family picture of 3 of us soon... 

Aaah I can’t wait for this day to come ❤️ 

& Yeah I am looking so myself 😅 in 2nd picture (thanks to Nirvi)

:
:
:
:
:

#feelingnostalgic #indianvillage #indianvillages 
#indianvillage 

#villagelifestyle #villagelife🏡 #villagelove #villageliving #gautampragya #villagelife🌿 #farmlifebestlife #farmlifestyle #farmlife🚜 #farmlifeisthebestlife #indianfarmer #indianfarmers #madhyapradesh #madhyapradeshtourism #madhyapradeshdiaries #madhyapradesh_ig #mummaanddaughter
VACATION MODE — Glimpse of Non fancy life in #in VACATION MODE — Glimpse of Non fancy life in #indianvillage India.... We are Proud 👩🏻‍🌾 Farmer family
:
:
:
:
:
:

:
:
:
#indianvillages #villagelife #villagelifestyle #villagelife🏡 #villagelove #villageliving #gautampragya #villagelife🌿 #farmlifebestlife #farmlifestyle #farmlife🚜 #farmlifeisthebestlife #indianfarmer #indianfarmers #madhyapradesh #madhyapradeshtourism #madhyapradeshdiaries #madhyapradesh_ig
😊It’s NOT True... Traditional way of cooking 😊It’s NOT True... Traditional way of cooking happens very rarely in our house in Village. We have LPG gas Other modern facilities at home but it is always so nice to share the Authentic a Village life which we experience little bit every single day that’s why I had shared this video with you on my YouTube channel link is in the bio if you want to watch out the full video... 

#villagelife #villagelife #villagevibes #villagevideo #indianvillage #indianvillages #indianvillagelife #gautampragya
Glimpse Of How Nirvi is spending her Vacation in # Glimpse Of How Nirvi is spending her Vacation in #indianvillage (our native in Madhya Pradesh State).... It definitely is not the same as we are not able to meet our relatives & all but we are very blessed with BIG HOUSES, OPEN SPACE, CATTLE, ORGANIC FOOD, FARM & more 😍
:
:
:
:
#indianvillages #villagelife #villagelifestyle #villagelife🏡 #villagelove #villageliving #gautampragya #villagelife🌿 #farmlifebestlife #farmlifestyle #farmlife🚜 #farmlifeisthebestlife #indianfarmer #indianfarmers #madhyapradesh #madhyapradeshtourism #madhyapradeshdiaries #madhyapradesh_ig
I am treating my dry & damaged hair with NATURAL I I am treating my dry & damaged hair with NATURAL INGREDIENTS like hibiscus 🌺 & Tulsi leaves & process has been explained in the video, I hope you get help from it..

🌱India is a land of Ayurveda and we love natural treatment 

🙌🏽please let me know in the comments section what are the remedies that you do for damaged and dry hair

:
:
:
:
:
:
#hairtreatment #naturalhairtreatment #ayurveda #ayurvedichaircare #haircaretips #naturalhaircare #gautampragya #naturaltransformation #dryhair #dryhairproblems #dryhairtreatment #damagedhair #damagedhaircare #dryanddamagedhair
Load More... Follow on Instagram

 

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